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Key Highlights

Masterplanned Urban Scale

A multi-tower residential city encompassing 12 distinct towers designed with stunning proportions, creating an unyielding architectural presence visible across the metropolitan corridor.

Global Brand Prestige

The world’s first Mercedes-Benz branded city layout, utilizing automotive performance design principles, sculpted silhouettes, and kinetic geometry to maximize premier positioning.

Intelligent Space Planning

Advanced urban infrastructure seamlessly incorporating integrated smart systems, artificial intelligence-driven space management, and high-performance acoustic isolation frameworks.

The Grand Promenade Environment

An activated central ecological sanctuary featuring curvilinear walkways, integrated water systems, family wellness zones, and retail-activated podium edges that seamlessly merge commercial viability with community living.

Sustainable Capital Protection

Engineered to target formal LEED Certification standards through the integration of solar photovoltaic technologies, sustainable material selection, and long-term operational cost-mitigation strategies.

The Masterplan

The architectural footprint is divided into specialized tower clusters, each inspired by legendary Mercedes-Benz automotive design configurations. The total development accommodates a vast product mix spanning studios, 1-bedroom, 2-bedroom, 3-bedroom, 4-bedroom, and 5-bedroom configurations.

The architectural footprint is divided into specialized tower clusters, each inspired by legendary Mercedes-Benz automotive design configurations. The total development accommodates a vast product mix spanning studios, 1-bedroom, 2-bedroom, 3-bedroom, 4-bedroom, and 5-bedroom configurations.

  • Tower 1 – Project Maybach
  • Towers 2 & 3 – Vision Mercedes Maybach Ultimate Luxury
  • Towers 4 & 5 – Vision Mercedes Maybach 6
  • Tower 6 – Vision Iconic
  • Tower 7 – Vision One-Eleven
  • Towers 8 & 9 – Mercedes Benz AMG Vision
  • Tower 10 – VISION AVTR
  • Towers 11 & 12 – Vision Simplex

 

Premium Operational Amenities & Services

The masterplan features an institutional-grade ecosystem of customer-centric facilities designed to optimise resident retention and yield performance:

  • Wellness & Aquatic Systems: Sky Infinity Pool, private unit pools, large-format podium swimming infrastructure, dedicated spa services, and outdoor yoga zones.

  • Recreation & Hospitality: Elevated skyline jogging path, professional-grade gymnasium, integrated entertainment studios, and curated food and beverage outlets.

  • Convenience Infrastructure: Full concierge delivery, professional valet parking networks, and integrated smart home hardware systems.

 

Location and Macro-Connectivity

Situated within Nad Al Sheba, the asset sits adjacent to the Meydan Racecourse, positioning it at the primary junction of Dubai’s major transit corridors.

  • The Meydan Hotel and Race Course – 3 Minutes
  • The Dubai Mall – 8 Minutes
  • Burj Khalifa – 8 Minutes
  • Dubai Opera – 8 Minutes
  • Emirates Towers – 9 Minutes
  • Museum of the Future – 9 Minutes
  • Dubai World Trade Centre – 10 Minutes
  • Dubai Harbour and Festival City – 12 Minutes
  • Dubai Frame – 12 Minutes
  • Mall of the Emirates – 15 Minutes
  • Burj Al Arab – 15 Minutes
  • Dubai Hills Mall – 15 Minutes
  • Dubai International Airport (DXB) – 15 Minutes
  • Palm Jumeirah – 20 Minutes
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